Brand Strategy
Before anything gets made, we work out what your brand stands for, who it is for, and why they should care. Everything else is built on that.
What you get
- Brand positioning and messaging
- Naming and taglines
- Visual identity: logo, colour, type
- Brand guidelines your team can use
Also included
- Market and competitor review for the UAE and GCC
- Audience profiles and what they respond to
- Tone of voice in English and Arabic
- Launch toolkit: social templates, decks, stationery
How it works
- 01
Listen
Workshops with your team and a close look at your market.
- 02
Define
A clear position and a simple story the whole brand answers to.
- 03
Design
Identity and guidelines, ready for every channel.
Questions we get asked
01.We already have a logo. Do we still need brand strategy?
Often, yes. A logo is one piece. Strategy decides what you say, who you say it to and why it should matter to them, so every post, ad and campaign pulls in the same direction.
02.How long does a brand strategy project take?
Most projects run four to eight weeks, from the first workshop to final guidelines. A refresh of an existing brand can be quicker.
03.Can you rebrand without losing the customers we already have?
Yes. We look at what people already recognise and love about you and keep it, then fix what is holding you back. Change is planned and rolled out, not dropped overnight.
04.Do you create Arabic versions of the brand?
Yes. We build tone of voice and key messaging in English and Arabic, written for each audience, not translated word for word.
05.What do we actually receive at the end?
A positioning and messaging document, your visual identity files, and brand guidelines your team and other suppliers can use straight away.
06.Can you also roll the new brand out across social and web?
Yes. Most clients move straight into content, social or a new website with us, so the launch looks consistent everywhere.
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